Two of the campaign posters produced simultaniously to try and raise the profile of road safety efforts in the area.
This road safety campaign produced two different campaign posters. both targeted driver behaviour. Large banners were sent to all the schools in portsmouth which displayed them on the schools railings.
It invites drivers to slow down using the rhetorical question "Do you have X-ray Vision". Obviously on crowded streets such as those around schools it can be hard to react in time to pedestrians who walk out from behind the cover of other vehicles. The second campaign poster is aimed at reducing those vehicles parking on zig-zag lines
Pupils from Langstone Infant School helped launch a city-wide campaign to remind people not to park on the zig-zag lines outside schools. The campaign was run by Portsmouth City Council in partnership with Colas.
Child pedestrian casualties in Portsmouth are 50% higher than the national average, with around 40 children being hurt in collisions with vehicles each year. While this figure is lower than in previous years, the road safety team want to reduce it even further. All of these incidents are avoidable and a key factor is children crossing from behind parked cars. Please remember:
If you work on behalf of a business that would be interested in sponsoring or supporting a road safety campaign then please contact us and we will discuss availability of campaigns local to you as well as pricing and the benefits.