The Be Smarter! Campaign was aimed at teenagers and sought to re-affirm the importance of maintaining awareness on our roads.
The campaign is targeting the increasing incidences of children and teens being distracted by their mobile devices whilst attempting to cross the road. With the growth of mobile technologies and their addictive nature, children and teens are becoming oblivious to their surroundings which increase their risk of serious injury, especially when crossing the road.
Although the campaign was first created in conjunction with Hull's Road Safety Division it soon proved to be such a success locally that it was expanded to Bradford,Brent and Kensington and Chelsea at their behest
"KWL are proud to sponsor a campaign which supports the safety and wellbeing of pedestrians. KWL manage a fleet of 650 Vehicles for Hull City Council and other organisations in Hull, and road safety is very important to our business"
If you work on behalf of a business that would be interested in sponsoring or supporting a road safety campaign then please contact us and we will discuss availability of campaigns local to you as well as pricing and the benefits.